count-up-v2 pass
A figure the business really owns (years, jobs, services) ticks up the last stretch to its true value as it scrolls into view, and was already printed, whole, before it did.
Earns its place when: One number from the facts that the reader should feel the size of (not a rating or review figure), placed below the first screen.
Never when: A rating, review count or any number the facts do not state; a figure above the first screen (it would flash at load); more than one count on a page.
Measured: Clean against the same page without it on kmg-heating-plumbing.
Not in the brief or the generator. It enters only if Ryan picks it.
KMG Heating & Plumbing (dark trade) pass
lint: no new finding at 1440 or 393 (scripts on and off, reduced motion). rubric: no new finding at 1440 or 390 (13 with it, 13 without). 16 device checks passed.
Open the live page with it on · the same page without it
| Motion lint, new findings | 1440: none 390: none |
|---|---|
| Rubric (1440 and 390) | 13 findings with it, 13 without. New: none |
| Checks (scripts on, off, reduced motion) |
|
Without it, then with it




The motion, 1440 wide




The motion, 390 wide




HELF Hardscaping not dropped
Not dropped: the page states no figure the facts own below the first screen.
Kettle & Vine not dropped
Not dropped: the page states no figure the facts own below the first screen.