card-crossfade pass
Pointing at an offering card, or tapping its photo on a phone, fades the photo to a second real photo of the same work, so one card shows two views of the job.
Earns its place when: Offering cards where the business has two real photos of the same kind of job (or a second one is planned and shot), so the second view adds something the first does not.
Never when: A card with one photo, a second photo that carries a fact the first does not (a price or a name is never hover-only), or a second photo of a different job.
Measured: Mechanism clean on helf-hardscaping, kmg-heating-plumbing, kettle-and-vine. Earns-its-place is NOT met on any golden account: each holds one photo per card, so the second photo shown is another of the same site's photos as a stand-in; it ships only where a second real or planned photo exists.
Not in the brief or the generator. It enters only if Ryan picks it.
HELF Hardscaping (light trade) pass
lint: no new finding at 1440 or 393 (scripts on and off, reduced motion). rubric: no new finding at 1440 or 390 (0 with it, 0 without). 15 device checks passed.
Open the live page with it on · the same page without it · second photos here are stand-ins from the same site
| Motion lint, new findings | 1440: none 390: none |
|---|---|
| Rubric (1440 and 390) | 0 findings with it, 0 without. New: none |
| Checks (scripts on, off, reduced motion) |
|
Without it, then with it




The motion, 1440 wide


The motion, 390 wide


KMG Heating & Plumbing (dark trade) pass
lint: no new finding at 1440 or 393 (scripts on and off, reduced motion). rubric: no new finding at 1440 or 390 (12 with it, 12 without). 15 device checks passed.
Open the live page with it on · the same page without it · second photos here are stand-ins from the same site
| Motion lint, new findings | 1440: none 390: none |
|---|---|
| Rubric (1440 and 390) | 12 findings with it, 12 without. New: none |
| Checks (scripts on, off, reduced motion) |
|
Without it, then with it




The motion, 1440 wide


The motion, 390 wide


Kettle & Vine (restaurant) pass
lint: no new finding at 1440 or 393 (scripts on and off, reduced motion). rubric: no new finding at 1440 or 390 (14 with it, 14 without). 15 device checks passed.
Open the live page with it on · the same page without it · second photos here are stand-ins from the same site
| Motion lint, new findings | 1440: none 390: none |
|---|---|
| Rubric (1440 and 390) | 14 findings with it, 14 without. New: none |
| Checks (scripts on, off, reduced motion) |
|
Without it, then with it




The motion, 1440 wide


The motion, 390 wide

